is there any market for Polish Jewelry brands in Arabic Countries?
THE NUMBER OF AFFLUENT POLES IS CONSTANTLY GROWING
Sales of jewellery are steadily rising every year in Poland. This is because the category is still not fully saturated.
JEWELLERY FOLLOWS GLOBAL FASHION TRENDS
Jewellery has become part of the fashion world. Consumers already know that trends in jewellery and accessories follow fashion trends and can change dynamically.
THE FORECAST FOR JEWELLERY REMAINS VERY OPTIMISTIC
The forecast for the Polish economy for the coming years is very good. The rising wealth in society and consumers’ growing aspirations will fuel further growth in jewellery.
JEWELLERY REMAINS DOMINATED BY LOCAL PLAYERS, WITH APART CONTINUING TO LEAD
Jewellery in Poland has been led by three local players for years. The largest in 2017 was Apart, followed by YES Bizuteria and Vistula Group, which had significantly lower value shares.
DOMESTIC PLAYERS TARGET ALL CONSUMERS, BUT MIDDLE-INCOME IS THE KEY SEGMENT
Polish domestic companies try to compete for each consumer group, but they focus primarily on the broadly understood middle-income group. This is mainly because their prestige is not comparable to global luxury brands such as Cartier, Tiffany or Prada.
STRONG LOCAL LEADERS WITHIN FINE JEWELLERY
Damas remained the leading player of jewellery followed by Joyalukkas Holdings, Malabar Group and Richemont (Dubai) FZE. Damas benefits from a strong reputation for quality and its Emirati heritage, in addition to an international appeal with ongoing celebrity endorsements from Hollywood, the Arab World and Bollywood.